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Introduction Over the last decade, the way businesses reach customers has changed dramatically. Traditional marketing channels such as newspapers, billboards, and television are no longer the only ways to promote products and services. Today, brands rely heavily on online platforms—search engines, social media, email marketing, and websites—to connect with their audiences. This shift has created […]

Introduction: The Growing Importance of Digital Marketing Over the past decade, the way businesses reach customers has changed dramatically. Traditional advertising methods such as newspaper ads, billboards, and television campaigns are no longer the primary drivers of brand visibility. Today, success in business increasingly depends on how well a brand performs online. From search engines